Τhe goal of all of the whole family is to move forward with hard work, passion and entrepreneurship, as well as using our valuable experience in the field of olive oil manufacture, production, standardization, and marketing. Moreover, Michalis Cheretakis, president of the association of oil mill owners in the Chania Prefecture, is our “guiding light” and the certified fine olive oil flavour is our “sole purpose”. Both empower us to create high quality olive oils, with proven health benefits. We believe that in order for olive oil to be valuable, it must follow the olive grove-mill-standardisation-storage procedure, always accompanied by three words: quality – honesty – responsibility.