In the late 2010’s, a tall innovative geek and healthy eating lunatic, weary of olive oil fraud and fake olive oils and hazardous production waste (disposal), decided to open a community for people who were clamoring for the authentic taste of fresh olive oil and organic Greek farmers.

With a first ‘2019 Early Harvest’ batch of superb quality olive oil, he made a historic vow: “We will only sell olive oil online which is organically farmed, cold pressed (without chemicals used) by sustainable operating mills, backed by Greek scientists and adopting EU’s circular economy action plan. We will help local Greek farmers only use the finest and responsibly sourced olives.”