The history of GOYA® began in 1936, when the company was founded in Manhattan (New York) by migrant Prudencio Unanue, who along with his wife Carolina, left Spain for Puerto Rico, which was their first step towards the American dream.

Convinced of the existence of a growing market for quality Hispanic food, little by little the Unanues began to provide food to local Hispanic families, bringing different Spanish products to their tables, notably olives, olive oil and sardines.